BIG DATA

for smarter customer experiences

Watch a day in the life of big data

What is big Data?

1

What is big data?

A vast quantity of UNSTRUCTURED data, which we
now have the ability to process in REAL-TIME.

2

Why is it becoming
important now?

Rise of smartphones
with GPS and internet
connectivity

There are 4.6 billion mobile-phone subscriptions worldwide and there are between 1 and 2 billion people accessing the internet.

Aerial sensors
and sensor networks

The NASA Center for Climate Simulation stores 32 petabytes of climate observations and simulations on the Discover supercomputing cluster.

Social network
adoption

Facebook has 1.06 billion monthly active users with 30 billion pieces of content shared on Facebook every month.

There are roughly 175 million tweets every day, from more than 465 million accounts.

3

How BIG is Big Data?

2.7 Zetabytes (that's 27 with 21 0s after it) of data exist in the digital universe today.

By 2020 analysts predict the amount of data will be 50x what it is today.

In 2012 90% of all the data that existed in our entire history had been created in the previous 2 years.

Every 2 days we create as much information as we did from the beginning of time up to 2003.

4

How are people using it?

L.A.P.D. And
University of
California

The LAPD and University of California are using Big Data to predict crime before it even happens.

Google
Flu Trends

Google Flu Trends uses search terms to predict the spread of the flu virus.

Outcome Of
the US election

Statistician Nate Silver predicted the outcome of the US election down to each individual state in 2012.

Urban planning

MIT are using mobile phone data to establish how peoples' locations and traffic patterns can be used for urban planning.

5

Our ambition was to
show how we can use
Big Data to improve peoples
lives and day to day
experiences

Experiences

For Richer
Experiences

If 2.7 Zetabytes of data
exist in the digital universe today, the richest experiences are created by the broadest data sources.

Reward Influence

To Reward Influence

Over a million merchants worldwide use Foursquare as a voucher distribution channel. Brands can reward people based on influence rather than just their behaviour.

Barclays Kiosk

For Smarter Cities

By 2035 traffic will be travelling 8% slower due to congestion. Big Data can control traffic flow for "Smarter Cities".

Retail

Smarter
Intelligence in retail

At the current rate,
by 2022 1/3 of UK retail will be done online. Big Data can bring the intelligence of online shopping into the retail environment.